I love how all the items/things used on the page are rendered, even the iPhone. It creates a very unique vibe. I love the colors and the dark first half and light second half, it creates a nice dichotomy for the site design. I also dig the way the slideshow is used, it introduces and almost animated aspect instead of just showing more product shot. Very smart site.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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