I love the design for The New Black a lot. It’s traditional in the way it uses the horizontal header bar, but very much not so in the way it’s blocked out and uses interaction to get you involved in mousing around the page. Awesome stuff, done simply. Get’s me every time.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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