I love how this site puts just what’s needed out for you to see. Just a single headline at first but then you notice the fixed header and built for mobile navigation design. The entire nav slides down to give you an easy to take in navigation design, just main links and some stories to read. Keep it simple stupid is the core idea for this website and it’s brilliantly executed.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
Really like how when you scroll down the header nav bar disappears but re-appears when you start scrolling up. – So when you get further down you automatically start scrolling up to look for the nav bar and it appears – bit nicer than having it always fixed over content or constantly at the top of the website. The “our story” page is amzing.