Engaging illustrative website. There’s also plenty of interaction stuff happening on the home page to keep you interested. The thing I like most is that it’s not intrusive at all. You can engage with it by continuing to scroll or not. The look and feel of the site is beautiful and very well branded and thought out.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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