There isn’t a lot to say about this design. I think it’s gallery worthy though, kind of like the design concept behind Google’s famous “less design” only this site has some style. I love the colors and boxy solid line feel. It’s a url shortening service so we already know how it works, there’s no need for lengthy copy to explain it, so it isn’t there.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.





The background texture is lovely. A simple, easy to understand site for a simple, easy and useful service.
‘Nuff said.