I really like this new pattern that’s emerging where the main nav changes slightly once you move past the initial page load. I do also dig the interactions placed with each of the main images on the home page too, very smart use of animations.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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