Deceptively simple layout. I think it looks overly complex because of the large slideshow/background image. Outside of that the layout is really straightforward. Sometimes I like site’s like this that project themselves to be larger than they are in terms of content. I’m not sure that was the goal of this site design but it’d defiantly a result for me.
Deceptively simple layout. I think it looks overly complex because of the large slideshow/background image. Outside of that the layout is really straightforward. Sometimes I like site’s like this that project themselves to be larger than they are in terms of content. I’m not sure that was the goal of this site design but it’d defiantly a result for me.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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