summitbrewing.com

summitbrewingcom

What I like most about this site are the interactions. The oversized dropdown navigation elements are pretty well done. I actually like the slight transparency used on them. I also love the way the beer examples are interacted with in the bottom of the home page. Seeing the bottle grow in size then they have the bottle cap in the tool tip pop up thing. Nice touch on those.

2 Comments

  1. Jay Barry

    This site leaves me a little flat (no pun intended). It’s nice in that there’s nothing wrong with it. It’s just that whenever I see a site about something as rich as beer, something that people get so passionate about, I want that to come across in the design. The beer bottles at the bottom are a start in that direction, and probably should be a more prominent part of the home page than all the way at the bottom.

    Reply
  2. Gene Crawford

    Yeah, it does skirt the line between “corporate” and “beer” too closely.

    Reply

Submit a Comment

Your email address will not be published. Required fields are marked *

News & Articles

Looking Fast: The Art of Website Speed Perception

Looking Fast: The Art of Website Speed Perception

In the web world, technical speed and user perception matter. By improving design for a faster appearance, you boost conversions and stand out online. Speed isn’t just loading time; it’s perception.

Designing for Errors: Creating User-Friendly Contingency Plans

Designing for Errors: Creating User-Friendly Contingency Plans

Contingency Design hinges on empathy, understanding user frustration, and transforming errors into positive impressions. By embracing these principles, you enhance user experiences, retain customers, and boost revenue in the competitive digital landscap