I love the super simple direction of the Square App home page. It’s deceptively simple in that there’s one thing they want you to do, signup. But it’s done with a slideshow that loads in different signup options with each type of product and it’s a slick way to deliver it. There’s so few elements here yet so much visual depth, superb design and superb call to action to boot.
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This site is obviously inspired by Apple, especially if you compare the iPad features page (http://www.apple.com/ipad/features/) to The Square Reader page (https://squareup.com/square). I think this is smart since Square relies on a device like the iPad, and the visual connection allows them to co-opt some of Apple’s mojo.