I love the super simple direction of the Square App home page. It’s deceptively simple in that there’s one thing they want you to do, signup. But it’s done with a slideshow that loads in different signup options with each type of product and it’s a slick way to deliver it. There’s so few elements here yet so much visual depth, superb design and superb call to action to boot.


Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of unmatchedstyle.com, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.