I love the super simple direction of the Square App home page. It’s deceptively simple in that there’s one thing they want you to do, signup. But it’s done with a slideshow that loads in different signup options with each type of product and it’s a slick way to deliver it. There’s so few elements here yet so much visual depth, superb design and superb call to action to boot.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
This site is obviously inspired by Apple, especially if you compare the iPad features page (http://www.apple.com/ipad/features/) to The Square Reader page (https://squareup.com/square). I think this is smart since Square relies on a device like the iPad, and the visual connection allows them to co-opt some of Apple’s mojo.