This is a really fun website, the whale illustration makes it really memorable. I especially like the carousel design for the portfolio section on the home page, the pop-up view of the next image is really clever. I’ll have to say that I do wish there was a ‘close’ to the page, like a footer or something. I’ve recently commented on something similar.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Incredible.. great color palette, organization, typography, hover states. Simply a great user experience.
I like how they did some slick stuff with the sub-navigation, portfolio and process, but it’s all very usable and well-done.
I love the whale theme and how they’ve cleanly blended an artistic angle with readability and ease-of-use.
Way to tie in the text from design to the whale theme.
Love the navigation panes across the front – makes for ease of use and brings beauty to the eye (…the freakin’ squared eye).