
This is a really fun website, the whale illustration makes it really memorable. I especially like the carousel design for the portfolio section on the home page, the pop-up view of the next image is really clever. I’ll have to say that I do wish there was a ‘close’ to the page, like a footer or something. I’ve recently commented on something similar.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




Incredible.. great color palette, organization, typography, hover states. Simply a great user experience.
I like how they did some slick stuff with the sub-navigation, portfolio and process, but it’s all very usable and well-done.
I love the whale theme and how they’ve cleanly blended an artistic angle with readability and ease-of-use.
Way to tie in the text from design to the whale theme.
Love the navigation panes across the front – makes for ease of use and brings beauty to the eye (…the freakin’ squared eye).