The updated Square website (it’ll probably change a bit by the time we post this) is excellently done. The main top section is used to tell the story of what’s going on right now with square. Usually involving some sort of tricky interaction or animation. Then the rest of the page is succinctly designed overall – keeping you focused on the company’s main produce uses.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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