The first thing that hits you is the photography, it pulls you in. Then there’s some superb typography everywhere. Solid rhythm implied with the layout as you scroll down the page, it almost sings to you as you take it in.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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