I’ve always liked well executed microsites. This one has a very Apple appeal, which makes sense. They are selling to a specific platform. Everything is clean but tight. The site is a good billboard/magazine ad. It presents the product beautifully, it sells the product’s features, and it lets the reader know how to get the product. What more could you ask for?
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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