I’ve always liked well executed microsites. This one has a very Apple appeal, which makes sense. They are selling to a specific platform. Everything is clean but tight. The site is a good billboard/magazine ad. It presents the product beautifully, it sells the product’s features, and it lets the reader know how to get the product. What more could you ask for?
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.



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