I’ve always liked well executed microsites. This one has a very Apple appeal, which makes sense. They are selling to a specific platform. Everything is clean but tight. The site is a good billboard/magazine ad. It presents the product beautifully, it sells the product’s features, and it lets the reader know how to get the product. What more could you ask for?
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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