I’ve always liked well executed microsites. This one has a very Apple appeal, which makes sense. They are selling to a specific platform. Everything is clean but tight. The site is a good billboard/magazine ad. It presents the product beautifully, it sells the product’s features, and it lets the reader know how to get the product. What more could you ask for?
The Relentless Utility of McMaster-Carr’s Website
McMaster-Carr’s website proves that function beats flash. Built for speed and clarity, it’s a masterclass in no-nonsense design tailored to real users who just need things to work.
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