I’ve always liked well executed microsites. This one has a very Apple appeal, which makes sense. They are selling to a specific platform. Everything is clean but tight. The site is a good billboard/magazine ad. It presents the product beautifully, it sells the product’s features, and it lets the reader know how to get the product. What more could you ask for?
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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