This is a really well done website, full of fine details and finish. The stark black and white images in the background really help evoke emotion, then next you’re hit with the strong red/pink and yellow colors. In accord with the fine details you notice it’s also very complete in that every interactive element gives you feedback – everything has a state change when you mouse over it. I’m not in love with the design of the main navigation rollover state, changing out the font for bold like that is jarring in a bad way. That’s really minor though given the overall level of finish this design has acheived.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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