In our screen cast review of this site Jay and I talked about how the top half of this website is pretty awesome. The navigation and the mega drop down designs are quite nicely done. The overall look of the site is clean and has a decent welcoming feel to it. However Jay and I felt that as you make your way down the page the experience really begins to fall apart for us.
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
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