In our screen cast review of this site Jay and I talked about how the top half of this website is pretty awesome. The navigation and the mega drop down designs are quite nicely done. The overall look of the site is clean and has a decent welcoming feel to it. However Jay and I felt that as you make your way down the page the experience really begins to fall apart for us.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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