Nice clean and sleek looking new design for the Skype website. It’s responsive too which is super smart for them to not miss this type of user since Skype is not available on most mobile platforms. I love the big call to action in green almost in the center of the screen too. The changes from desktop to mobile screen widths is fairly dramatic with the call to action going from the big green circle to a blue outlined button but it’s effective in both scenarios.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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