I like the how the visual hierarchy is working on this site design. It goes from lots of whitespace and a simplistic illustration to denser more packed grid blocks down the page. The main illustration/slideshow is also nicely done.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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