I like the large shapes of bold & bright colors, that makes the site really stand out and your eyes are just drawn straight to that content. In that the design is successful. It makes me take in what the service is all about just by scanning those headlines/keywords. The sub pages aren’t up to par with the home page in my opinion though, some more fleshing out on those pages would make this a much stronger website.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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