I like the large shapes of bold & bright colors, that makes the site really stand out and your eyes are just drawn straight to that content. In that the design is successful. It makes me take in what the service is all about just by scanning those headlines/keywords. The sub pages aren’t up to par with the home page in my opinion though, some more fleshing out on those pages would make this a much stronger website.
I like the large shapes of bold & bright colors, that makes the site really stand out and your eyes are just drawn straight to that content. In that the design is successful. It makes me take in what the service is all about just by scanning those headlines/keywords. The sub pages aren’t up to par with the home page in my opinion though, some more fleshing out on those pages would make this a much stronger website.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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