Simple Focus

Folks from Simple Focus have spoken at events in the past and at our own ConvergeSE we will see JD Graffam¬†speaking on how “Micro-Interactions Matter”.

Simple Focus uses eye-tracking with their customers to help create good UX – so their research to build their UI is solid – like their site.

Besides the smooth, flat design (with some video backgrounds on hover), we also like their responsive work:¬†they pay attention to not only the width, but also the height of the browser window, placing content (like the header’s tagline) strategically centered, even on short wide screen dimensions.




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Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.