Folks from Simple Focus have spoken at events in the past and at our own ConvergeSE we will see JD Graffam speaking on how “Micro-Interactions Matter”.
Simple Focus uses eye-tracking with their customers to help create good UX – so their research to build their UI is solid – like their site.
Besides the smooth, flat design (with some video backgrounds on hover), we also like their responsive work: they pay attention to not only the width, but also the height of the browser window, placing content (like the header’s tagline) strategically centered, even on short wide screen dimensions.