There’s a ton going on visually with this website. I’m not wild about the loading image and having to wait and/or click like that, but once you load it up you’re given a show. I love the background imagery/animation and how the mouse interacts with it. The scroll-timed sections are fun and work to draw you in.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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