Pretty crazy site design. I love the animated interactions and imagery and stuff. It’s also pretty rad that they were able to keep it pretty much intact on smaller mobile screen widths too. Check out that nav design too, pretty intense but super rewarding on desktop.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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