Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Serious Business
SERIOUS.BUSINESS started in 2015 as a passion project at Hyper Island, Stockholm by a diverse group of creatives with the goal of re-defining what a serious business is really about: kindness and creativity. That’s why we craft our future with kindness to create brands that make people smile. Today our dream team of 15 creatives with a global perspective has crafted a new generation of brands with over 100 change-making startups in Europe and the Americas – a living proof that it is culture that drives a serious business.
News & Articles
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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