SERIOUS.BUSINESS started in 2015 as a passion project at Hyper Island, Stockholm by a diverse group of creatives with the goal of re-defining what a serious business is really about: kindness and creativity. That’s why we craft our future with kindness to create brands that make people smile. Today our dream team of 15 creatives with a global perspective has crafted a new generation of brands with over 100 change-making startups in Europe and the Americas – a living proof that it is culture that drives a serious business.