This is a great example of laying a somewhat visually complex design on top of a relatively simple framework. There’s quite a bit of textures overlaying the color areas and the main 3 navigation items while simple in naming and ‘button’ style lend a certain complexity in how they work with the background. There a few little things, like the fact that you can’t click on any of the displayed email addresses and get an email box to load like you would expect but overall they are minor disturbances that don’t greatly effect the site as a whole.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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