Nice Masonry/Isotope type responsive effect here. Actually, digging into the code looks like it is Isotope… I like the usage of it here because it just feels a little different. Especially with the way the logo overlays on top of the images like that too as you scroll. Cool site.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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