Really love the giant header type on this site. This single page website just feels really full to me. I love the illustrative headers over each paragraph and the form/contact area in the footer space is very well done. Love the animated boat too, nice touch.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
The GIANT header is great, I love the arrow in the negative space, but where is the interactivity? Where is that big “red button” I could mindlessly click on? Even if that red button is used to bring me to the contact form or map.
I get it though, the boat moving across the water (very cool BTW) draws the eye to the bottom of the page and essentially acts as a beacon or “red button” to guide the user to the goal.
I’m a bit conflicted on this site. On one hand the design is super solid and very pleasing, and the lack of any clickable element could be very progressive from a UX perspective. Yet, on the other hand the purpose of design is not self serving, (that’s art) it should be used as a means to an end, and in this case the end would be to get people to fill out the form.
Does this design do this?