What a great layout. The way they’ve used the fixed big hero image to say in place as you scroll down is brilliant, as it keeps you pretty well focused on the people they’ve used in those same photos. Then the overall design just breaks down into such great chunks and density content wise as you make your way to the footer and there’s just enough interaction and deviation in the detail work to keep you really riveted.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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