Depending on the type of site, and who you’re trying to reach – visuals (images / illustrations / icons / video) are a huge part of conveying your message. I’m going to guess that in the way that YouTube and Vimeo transformed the industry and marketing abilities for filmmakers, that video backgrounds will do the same for filmmakers and cinematographers like Saimawn Si-Shen here on his site. It’s pretty cool when the video background for your site… are, well, your videos.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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