Nicely designed website, I really like how all the typography plays together. There’s a couple of different styles working together on this design and they contrast well and mix up to make a rather intriguing design. The photography is really strong too, really puts me in the middle of the “story” and gives me context for who i’d be helping by donating. My favorite section is the footer area, it’s just a really well balanced hub (visually and content wise) for interacting with the organization online.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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