Fun. It’s something that a lot of people can’t do well. This site can. The Root Studio site is full of fun looking visuals which lead you to think they’re fun people. Bam, the brand has won. Good stuff.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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