Man I love guitars. I love gear more. This site is plenty of eye candy and some good interaction design too. I like the big drop down nav design that includes pictures of the gear. You don’t really even need to read to get where you want to go.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
I love this site! I could spend hours just drooling over the gear they sell. And thanks to UMS, I got a link back from them to my TomPetty.Rocks site.