So – how do you get your website to mirror your long established, beautify and elegant print campaigns – ask Revlon. The home page of the site looks like a magazine cover, something to draw you in with a big picture, but let’s you know that there is more inside. The product detail pages (exp: http://www.revlon.com/products/eyes/mascara/Revlon-Lash-Potion-Volume-Length-Mascara.aspx#309970455026||0 ) have the same feel, with the HD images blending perfectly into glossy black background – it doesn’t feel like it’s an e-commerce site.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.



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