So – how do you get your website to mirror your long established, beautify and elegant print campaigns – ask Revlon. The home page of the site looks like a magazine cover, something to draw you in with a big picture, but let’s you know that there is more inside. The product detail pages (exp: http://www.revlon.com/products/eyes/mascara/Revlon-Lash-Potion-Volume-Length-Mascara.aspx#309970455026||0 ) have the same feel, with the HD images blending perfectly into glossy black background – it doesn’t feel like it’s an e-commerce site.