I really like the look & feel of this design. I just feel like they’ve taken the javascript too far on it. The scrolling and action in the header is a bit distracting to me and it also seems to break the “back” convention in my browser. The lightbox effect on the portfolio samples also doesn’t do much for me here. However, I don’t think these things “break” the site or keep it out of the UMS gallery, since I think it really does look great indeed.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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