I really like the loud red color used on this design. The Pump logo is fun and nice looking which really goes well with the red too. I like the big case study images on the home page, I like the fact that you get hit with it right away. I wonder how much the site begins to compete with the work samples themselves with the really vibrant red color, meaning what do people take away from this site memory wise, that it was red or that they have really great work, something to really consider when using a stand out color as your main vehicle on a design.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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