I think what is most compelling about this website design is the use of the large ring shapes in the background. They kind of hug the pages/sections and make it visually interesting as you glide down the page. The background texture is really nice too.
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
Thanks for mentioning my site on Unmatched Style 🙂