I really dig this home page, the big bullseye with the mouse over interactions on the call out boxes is nicely done. I love how the subpages continue this same look with the callout too.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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