Good site from Principle out of Atlanta – for their interactive UI tool. The hero video is a great sales tool – and the looped videos are a cool, active way to make sure you understand the app allows animations and interactions. Clean and crisp on all the other parts too.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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