Good site from Principle out of Atlanta – for their interactive UI tool. The hero video is a great sales tool – and the looped videos are a cool, active way to make sure you understand the app allows animations and interactions. Clean and crisp on all the other parts too.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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