Good site from Principle out of Atlanta – for their interactive UI tool. The hero video is a great sales tool – and the looped videos are a cool, active way to make sure you understand the app allows animations and interactions. Clean and crisp on all the other parts too.
Brutalism: The Beauty of Breaking the Rules
Brutalism in web design rejects perfection for authenticity. Stark grids, raw type, and honest structure create interfaces that feel human, intentional, and impossible to ignore. Break the rules, on purpose.





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