I think I’ve spent about longer looking at this site for NeueHouse then I normally do for reviews. The site is extremely well put together – love the secondary nav at the top and bottom, as well as the movement overall on the site. The work on the NeueJournal part of the site is pretty sweet too.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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