I really like the movement of the Pound & Grain site, out of Toronto. The subtle use of parallax with background shapes and colors, coupled with the images and copy make for a great experience. Also like the little vibrance of the animated gifs hero images, that smartly change to non-animated as you move to smaller screen widths. Content-wise, I also like their Story and Manifesto pages – I like stories that explain a company’s way of thinking, or the genesis of their ideas.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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