Nice single page website for an iPhone app. I like how all they do is just show off the app and focus on telling the story of what the app does. Putting you in a scenario you can understand quickly with just a background image of a map and a sentence “sending your dad last minute tickets now…” makes total sense. Lower on the page you can scan through other aspects of the app quickly and visually.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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