The Postbox website is in many ways a very typical product website design. But in other ways it’s far superior. It uses the normal patterns of showing off a product in a clean and simple way but has some really great deeply detailed sections that show how the app works. This is super important for an app like this, you have to get people to understand what it does and get them envisioning themselves using it quickly for conversions.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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