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Supported by some really strong illustration work this site is quite simple but has some surprises in it’s interaction. The big block of type on the home page has some neat interactivity with the marquee and each page is simply stated and straight forward.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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